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Brands moving into club culture to act as sponsors and supporters. People and ideas emerging from club culture to influence media, fashion, gaming, advertising, design, beauty, tourism and more. Selling The Night is the first book to join the dots between club culture and the wider creative industries. Selling The Night hears from more than 100 DJs, promoters, agents, marketers, writers, designers, photographers, curators, academics, educators, activists, policymakers and venture capitalists - including New York disco legend Nicky Siano, educator King Britt, Hacienda designer Ben Kelly and modern-day tastemaker Jamz Supernova. It moves from disco first making a mark on culture some 50 years ago, through the 1990s convergence of youth marketing and dance music, to modern-day brand partnerships. All the while, it celebrates what makes after-dark ideas special – the unique and democratising role they play.
Andy Crysell spent the 1990s as a music and subculture journalist, interviewing a who's who of pioneers—Wu-Tang Clan, Derrick May, Carl Craig, Frankie Knuckles, Aphex Twin, De La Soul, Eminem, Björk, Jeff Mills, Daft Punk, Beastie Boys, Jay-Z, Kevorkian, Masters At Work, Snoop Dogg, Mary J Blige, Nas, Massive Attack, and more—for iconic publications like NME, The Face, Muzik, i-D, Dazed & Confused, Mixmag, and DJ. In recent years, he has founded and grown successful agencies across London, Singapore, Amsterdam, Los Angeles, New York City, Sydney and Stockholm, crafting global cultural strategies for clients like Nike, adidas, Apple, Netflix, Spotify, Ballantine's, Heineken, IKEA and too many more to fit on this page. He divides his time between London and Brooklyn, and still spends as much of it close to big speakers and under stroboscopic lights as life permits.
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