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The Label Machine: How to start, run and grow your own independent music label


Velocity Press
August 5, 2021

Book Details

The Label Machine: How to start, run and grow your own independent music label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label.

It features a detailed breakdown of how each part of the industry works, including copyright in the UK and US, record label set-up, record releases, and royalty collection.

Provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.

Author Description

Nick Sadler is originally from New Zealand, moving to the UK in 2005 to pursue a career in music. He produced, remixed, and toured as the artist Mobscene and co-founded Never Say Die Records, and Disciple Recordings, two of the most successful independent record labels in the rise of the modern electronic music movement.

Nick has experienced all aspects of artist and label management, working with artists such as Skrillex, The Prototypes, Zomboy, Eptic, The Freestylers and Flux Pavilion, gaining valuable insight into building artists careers. Nick Sadler has also helped hundreds of artists and music entrepreneurs from all genres of music, start, run and grow their record labels through The Label Machine online platform.

As well as running and writing for The Label Machine, Nick also spends his time executive producing films for First Flights Media, managing emerging artists, and producing original music.

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