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This marketing strategy is related to the emotional behaviour (happiness) of human being, which covers wide range of customer under the common platform.
This is Vivek Sahu from Chhindwara Madhya Pradesh involved in the automobile business from last eight years. I Completed my graduation with Mechanical Engineering and MBA in marketing. I have gone through the rural market very closely (maximum with the farmers) and small businessman in the villages. I also deal in the urban market for cement business.